As a 13-year-old growing up in Sydney Harbor, fever dreams of landing my first kingfish often sat me bolt upright in bed an hour before my 4 AM alarm clock rang.
If you’re a fellow FISHO (Australian slang for anyone passionate about fishing) — you already know that feeling.
It’s what motivates a kid from the Bronx to learn fly-casting in Central Park. It’s the thrill of a millionaire playboy gambling in Neptune’s saltwater casino. It's the guilt of eating at a gas station after catching nothing, but who cares, because God is a rod and magnificent even when not benevolent.
The grand vision for FISHO is a community that celebrates the dizzying diversity of the sport we love, which includes 50 million recreational FISHOS in the US alone.
Like fishing, FISHO is an experiment. Can you catch a catfish with a piece of hot dog? What dope sneakers can one rock with a pair of rubber overalls? Will this hot-pink-mohair-fly tied with tufts of my boyfriend’s jacket really catch a bass?
Who knows, but let’s find out. That spirit of curiosity and playful inquiry is the mother nature of FISHO.
As a Creative Director with 15+ years experience working for more than a few Fortune 500 brands, FISHO is a mini version of something I’ve also done at super scale - community storytelling for brands like Instagram, Airbnb, and Adidas.
If you like the flavor of FISHO, I’d be stoked to chat with adventurous brands open to create some magic at the intersection of culture, story, and community.
To get your hands on a limited edition print copy of FISHO, click here or check out my complete portfolio of art and commercial projects at www.nickmarzano.com
Cheers,
Nick Marzano — Founder / Editor-In-Chief
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All writing, photography and art direction by Nick Marzano with design magic from Andrew Wendling and Pedro Sanguine
All rights reserved.